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OTC Medicines Are Big Business

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By: TOM BRANNA

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On average, each dollar spent on OTC medicines saves the US health care system approximately $7.20, totaling nearly $146 billion in annual savings, according to a newly released joint study conducted by IRI and the Consumer Health Products Association (CHPA). The study, “Value of OTC Medicines to the U.S. Health Care System,” quantifies the savings value over-the-counter medicine and products afford the US health care system and patients each year. According to the study, 61% of the total OTC...

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